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Link Building Strategies to Rank Higher on Google

Learn how link building strategies influence search engine rankings and what it takes to build links that help your website rank higher in search results.

Link building is one of the most important strategies to rank higher on Google. When link building, you are trying to get other webmasters to link back or reference your website in their content that they have published online themselves.

Basically, link building is a way for search engines like Google and Bing to discover new websites with good information because it's being referenced by another site somewhere else online.

If there are more sites linking back pointing towards yours then this will help boost its ranking in the SERPs (Search Engine Result Pages).

There are hundreds of thousands if not millions of different ways you can go about link-building but here I'll focus on three specific types: "Inorganic", "Organic" and "Natural."

Why is Link Building So Important?  

It's simple - link building is one of the most important ranking signals that a search engine looks for when determining how to rank a website.

In fact, it's been reported that link building can account for up to 50% of the difference in rankings between two websites!

That means if you're not doing any link building or aren't doing enough then your website is at a disadvantage against your competitors who are.

So make sure you're implementing some link-building tactics into your overall SEO strategy if you want to rank higher and get more traffic from Google.

Why is Organic Traffic so Valuable?

Organic traffic is so valuable because it's coming to your website without you having to pay for the costs of PPC.

It means that people are finding out about your business, what you do, and who you serve online - all on their own through search engines like Google.  

This means they're interested in what you can offer them. It's worth noting link building plays an important role when ranking high in organic results too. The more, quality links pointing to your page, the higher you'll rank.

So yeah, link building should be considered part of the overall SEO strategy if you want more organic traffic from good rankings on Google searches.

The Different Types of Backlinks

There are a ton of different ways to go about getting backlinks but I'll focus on three specific ones: "Inorganic", "Organic" and "Natural."

Inorganic Links

These are links that you actively pursue and ask for from other website owners.

This can be done through email outreach or by commenting on related blog posts. You offer something of value in return such as a link to their website, social media shout-out, etc.

Organic Links

These are links that come naturally as a result of publishing great content on your site.

People will reference or link back to your website if they find it relevant to their own content.

Aside from link-building, this is the best way to get organic traffic and conversions as you don't have to pay for PPC costs.

Natural Backlinks

These are links that come naturally without any effort on your part other than publishing great content online yourself.

They're earned because other people value what you do or share so much that they want to reference it in their own blog posts which helps spread awareness about your brand, business, etc.

This can be done through influencer outreach where you reach out directly via email to key industry players with large followings (Google "influencer marketing" for more information).

You may offer them something of value such as a free product or service in exchange for a blog post about your company.

How to Get Backlinks

Now that you know why link building is so important, it's time to learn how to get backlinks. If you still need more details about backlinks and how they work, here's a video by Neil Patel: 

Strategic Guest Posting

Guest blogging for backlinks is another way of earning natural backlinks.

You write guest posts for other websites in your industry with a focus on sharing great information and resources that will be beneficial to the website's audience.  If you need any ideas for getting guest posts, here's Alexa's tips to getting guest posting opportunities.

In return, you include a link back to your website in the author bio. This is a great way to get exposure for your business and acquire high-quality links from authoritative websites. This ensures that you get quality backlinks from websites that will improve your company's domain authority.

What's Domain Authority?  

Domain authority (DA) is a metric created by Moz that measures the "strength" of a website's domain.

This is determined by how many high-quality links are pointing to your site from other websites. The higher your DA, the better you'll rank in search engine results pages (SERPs).

What's Page Authority?  

Page authority (PA) is a metric created by Moz that measures the "strength" of a specific web page.

Similar to DA, this is determined by how many high-quality links are pointing to that specific page from other websites.

This helps you determine which pages on your website are the most authoritative and have the highest chance of ranking higher in SERPs.

Create and Distribute Infographics for Linkbuilding

Another great way to get backlinks is by creating and distributing infographics.

This involves designing an interesting and visually appealing infographic around a specific topic or theme related to your business. You then submit it to popular infographic directories such as Visual.ly, Infogr.am and Piktochart for distribution.

As people embed your infographic on their own website, you'll receive links back to your original source which will help improve your site's domain authority and rank higher in SERPs. There are many different ways of building high-quality links that will improve your website's ranking on Google searches.

The key is to use a variety of link-building strategies and focus on building links with quality over quantity.

It's also important that you track the links your website has received as this will help you determine which methods are more effective than others so you can optimize future campaigns for better results.

Use Social Media to Acquire Backlinks

Social media platforms are a great way to not only build relationships with potential customers but also acquire high-quality backlinks.

This involves sharing valuable content on your social media profiles that will be of interest to your followers. In return, other websites will reference or link back to your content if they find it relevant and helpful.

Make sure you track the links your website has received from social media so you can determine which methods are more effective than others.

Big Link Building Hack: Submit Your RSS Feed to Aggregators

One big link-building hack that not many people are aware of is the use of RSS aggregators. This involves submitting your company's RSS feed to websites that aggregate and curate content from various sources.

As they include your RSS feed on their website, you'll receive links back to your original source which will help improve your site's domain authority and rank higher in SERPs.

There are many different ways of acquiring high-quality links that will improve your website's ranking on Google searches.

Another Link Building Tactic: Fix Broken Links

Another great way to acquire high-quality links is by fixing broken links.

This involves finding websites that have dead or broken links and reaching out to the webmaster to notify them of the issue.

In exchange, you offer to replace the broken link with a link to one of your own pages that will be beneficial to their audience.

This is a great way to get exposure for your business and acquire high-quality links from authoritative websites. This ensures that you get quality backlinks from websites that will improve your company's domain authority.

Rank Higher on Search Engines by Replicating Competitors Backlinks

One of the best ways to rank higher on search engines is by replicating your competitor's backlinks.

This involves finding out which websites are linking back to your competitors and reaching out to them to see if they would be interested in linking to your website as well.

If you can get even a fraction of the links that your competitor has, it will help improve your site's domain authority and rank higher in SERPs.

The key is to use a variety of link-building strategies and focus on building links with quality over quantity. It's also important that you track the links your website has received

Other Backlink Building Method: Press Releases

Another great way to acquire high-quality links is by submitting a press release.

A press release is essentially an announcement of something that has happened within your business such as the launch of a new product or service, awards you've won and special events you're participating in.

You can submit your press releases directly using services like PR Newswire while some content management systems make it easy for users to add their own submissions via email with just a few clicks.

As they include your RSS feed on their website, you'll receive links back to your original source which will help improve your site's domain authority and rank higher in SERPs.

How Many Backlinks Should I Try To Get?

It's important to note that there is no set number of backlinks you should try and acquire.

The key is to focus on building high-quality links from authoritative websites rather than focusing too much on quantity.

It really depends on the niche your business operates in as well as how competitive it may be.

For example, if you're operating within a very competitive space, it will require more effort for your website to rank higher while less competition can help lower the amount of work required for similar results.

What Software Should I Use for Backlink Building?

There are a variety of software and tools that can help you track your website's backlinks.

Some popular options include:

All of these tools offer various features such as tracking link growth over time, identifying new links, and measuring the overall quality of your website's backlinks.

Using one (or a combination) of these tools will make it easier for you to identify high-quality links that you may want to pursue for your business' website.

Is Backlink Building a Part of an SEO Strategy?  

Yes, backlink building is an essential part of any SEO strategy. It's one of the many tactics that can help improve your website's rank in SERPs as well as increase its domain authority.

FYI: It's Completely OK to Track Competitors Backlinks  

Another tactic that's critical to your SEO strategy is tracking competitors backlinks.

This involves finding out which websites are linking back to your competitors and reaching out to them in order to see if they would be interested in linking over to your website as well.  

If you can get even a fraction of the links that your competitor has, it will help improve your site's domain authority and rank higher in SERPs.

The key is to use a variety of link-building strategies and focus on building links with quality over quantity. It's also important that you track the links your website has received so you can continue increasing your total number of backlinks.

How Many People Will Visit My Website After I Start Backlinking?

There is no definitive answer as to how many more people will visit your website after you start backlinking.

As mentioned earlier, it really depends on the competitiveness of your niche and how much effort you put into acquiring high-quality links from authoritative websites.

The best way to find out is by monitoring your website's traffic levels before and after starting a link-building campaign. If you see an increase in traffic, then it's safe to assume that backlinking was one of the reasons why.

What Kinds of Websites Should I Try To Get Links From?

When looking for websites to get links from, it's important to focus on sites with high domain authority. Some popular options include  .edu and .gov websites as well as popular industry publications.

Last But Not Least: Don't Forget Citations!  

As you focus on building high-quality links from authoritative websites, don't forget about citations!

Citations are mentions of your business' name, address, and phone number on other websites and play an important role in helping Google determine the authority of your website.

Make sure you're using a tool like Moz Local to track all of your citations and keep them up-to-date!

Have Any Questions on Building a Backlink Strategy?

Let us know by reaching us at @NewTheoryMIA

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